Ford: The Top Mainstream Brand for Initial Quality in 2026
No. 1 Mainstream Brand for Initial Quality in the J.D. Power 2026 U.S. Initial Quality Study
Ford has built its name building vehicles you can count on, from work-ready trucks to family SUVs.
Now that reputation has independent proof behind it; in its 2026 U.S. Initial Quality Study (IQS), J.D. Power ranked Ford as the top mainstream brand.
Now in its 40th year, the IQS tracks the problems owners report in their first 90 days with a new vehicle, with a lower score signaling higher quality. The 2026 study is based on responses from thousands of buyers and lessees of 2026 model-year vehicles. Ford posted a score of 152 problems per 100 vehicles (PP100), compared with the average of 175 PP100, trailing only behind luxury brands like Porsche and Genesis.
Two Towns, One Drive: Freedom Ford of Tomah & New Lisbon
Ford SUVs/Sports Models
- Ford Bronco
- Ford Bronco Sport
- Ford Explorer
- Ford Expedition
- Ford Mustang Mach-E
- Ford Mustang
Ford Trucks/Vans
- Ford F-150
- Ford Super Duty
- Ford Maverick
- Ford Ranger
- Ford Transit
- Ford E-Transit
Find Your Next Ford at Freedom Ford
Ready to put that Ford quality to work for you? Contact Freedom Ford with questions about any model, or stop by our Tomah or New Lisbon stores to take a test drive. Whether you're commuting through Tomah or hauling gear across the region, our team will help you find the right Ford for the road ahead.